Your VIP ticket to a secret world of fashion

Our Story


Established in 2014, the magazine originated from humble beginnings in my hometown of Luton and one of the most multicultural fashion cities, London where my mission was to give new fashion businesses and designers a free platform to showcase their clothing label and collections. Within a couple months of launching the magazine rapidly grew and expanded reaching fashionistas and supporting businesses for free but not only nationally but globally.

With your support, we've partnered and reported from London Fashion WeekPakistan Fashion Week and Saverah Expo. It's been featured on BBC, Hello Magazine and the UK's premium fashion event, Pure London

The Story so far

We continue to bring you the undiscovered hidden gems and feature clothing labels at no cost, yet we noticed fashion startups and small businesses needed more than just a platform to showcase their collections but specialist marketing support to grow their clothing businesses. As a result, in 2017 we launched a boutique marketing agency, The Agency designed by Sara K, which mentors and supports emerging fashion businesses to break into the UK fashion industry and get online.

Our Mission

Fashion is an extremely tough industry for women to break into today. It's cliquey, impossible to launch a successful and everywhere you turn someone is trying to make money from you. Whether a factory in Bangladesh or females struggling to get the startup support they need to make an honest living to women in the UK suffering from low self-esteem due to the media's preconceptions of what women should look like, good women suffer.

Our mission is to support female-led fashion startups with practical and affordable marketing services to get their business online and leadership skills to lead their business to success, whilst serving fashionistas with an alternative to the high street.


For every fashion business that purchases our agency services, we support and fund businesses run by females in Malawi suffering from HIV and trying to feed their families.

I hope you join my team and me on the journey.


Sarah, SARA K

Sarah, SARA K

Sarah Khan (Sara K) | CEO, Qualified and Award-Winning Marketing Practitioner

Sarah Khan (Sara K) | CEO, Qualified and Award-Winning Marketing Practitioner