CollectionsMeet Sara K

Introducing Inaaya

CollectionsMeet Sara K
Introducing Inaaya

Inaaya celebrates traditional craft, originated in Pakistan it truly reflects rich cultural heritage. The brand aims to revive and elevate local craft by blending it with modern silhouettes to ensure its relevance on global runways.

Using timeless techniques, our design signature is high fashion and minimalistic. Inaaya offers a range of clothing and accessories with everything from tunics to statement necklaces. It also pays homage to its roots by ethically employing dozens of artisans in interior Sindh to manufacture the distinctive embellishments which are an intrinsic part of the brand’s design signature.

To view the collection or find out more about the brand, visit www.inaayaonline.com.

Hi, I hope you're enjoying the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.