I’m not sure about you guys but l hate seeing fashion at ridiculous prices. Let’s be real, MOST of the time your paying for the name on the tag that no-one looks at. Only on some occasions your buying because it’s amazing piece, exclusive bridal design or rare party wear ;) Even if most of you can afford it, you aren’t willing to spend £££’s on clothing. Well, my aim is to bring you modern yet gorgeous everyday British and Asian fashion at decent prices.
Baring that in mind, l’m always on the search for fashion brands in the UK and at times around the world. And I came across Inaaya designer collection by Naushba Brohi at Pakistan Fashion Week. And just only today l saw on Twitter you can pre-order the Liminal S/S 2014 pieces as seen on the runway. I just thought l would have a browse, expecting it the collection to be £450+ and found l could pre-order the runway fashion BUT not at ridiculous runway prices.
It wasn’t only the prices that tickled my taste buds but I love the modern twist on Asian pattern printing and embossing. Also, as you guys may know symmetrical patterns are bang on trend for next season and l don’t think they are going out of fashion any time soon - l feel it will always be a trendy fashion. Plus with Inaaya’s creamy, while and black colour combinations you can wear all year round and it might even become your favourite everyday piece in the wardrobe.
Now let’s talk business and get straight to the point! Like most aunties who stop you mid way as they don’t want fancy information on the Asian suit but ‘HOW MUCH!!??’ :D Well, the clothing ranges from approximately £35 for some trousers, also known as pants in Pakistan - to approximately £185 for a lengha. I say approximately as the collections are priced in dollars, so l have to convert and as you know currency varies but l have rounded up so it shouldn’t be more than the prices stated above.
It’s worth checking out - to view or pre-order the collection visit www.inaayaonline.com.
Hi, I hope you're enjoying the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.