Meet Sara K

Fabric Shopping at Shepherd’s Bush

Meet Sara K

When you go to high street shops or designer boutiques, don’t you ever wonder how the garments started out and how did they got there as you stand there fascinated, admiring the stunning fashion garments?

When l go to an Asian boutiques there's normally a large selection of loose fabric and ready made beautiful clothing, salwaar kameez or anarkalis. I do wonder the journey the suit took from being designed, created in Pakistan or India and then sold in the UK.

Shepards Bush fabric shopping

With my Asian background, I’ve always been fascinated by the fabrics, designs and cultural fashion not just in Indian and Pakistan but all over the world. I was born and brought up in the UK and have always had a passion and fascination for western fabrics. The fabrics primarily used by western designers such as, Valentino & Roberto Cavalli. On the other hand, as most of you know South Asians tend to buy fabrics then tailor the clothes as they wish, unlike the western world who mainly buy ready made or they have to spend £100’s for British tailoring. 

As you all know l like to keep my Asian fashion blog exciting, unique and fresh by having varied aspects of western and eastern fashion. As a result, l decided to share my fashion fabric shopping adventure with you. 

A good friend and Sid told me about Shepherd’s Bush Market but l never had the chance to visit due to working life. Where as this Easter Sid and me made last minute plans and had to drive down to see what hidden gems we could fine (if any.)

The market is a short stretch with a mix of jewellery, fabric, haberdashery, clothes and home wear - l’ll be honest didn’t look promising at first. The fabric stalls were typical Asian messy, dated fashion and when l say dated l mean traditional, boring and dull fabric. Even though l have an imagination l couldn’t picture anything that made me think WOW. It may to be to my taste but l'm sure it wouldn't be most of my readers either. 

Then we spotted a market stall with haberdashery and it got me going cover and it has to be good for me to walk over. I could see how the haberdashery could be used and they had a good variety. The market was also good for fashion from  different cultural, for example they had interesting African dress fabric stalls.

When l think of WOW l think of garments at Lakme, Milan and London Fashion Week. A fusion of western and eastern fashion at its best - the high fashion designer ore and I wasn’t seeing it so far. Then we reached the end of the market and Sid told me we needed to walk down a bit, where l could see a few fabric shops and judging from some of the window displays they looked more promising.

We visited a few shops and l spotted a few hits, my favourite had to be some floral l’d seen with reminded me of Ted Baker at Bicester Village. My ultimate fav was the expensive Italian silks at £20 a meter (image 4 & 5). I was shocked to see a silk version of my birthday River Island floral chiffon jackety thing. 

The other shop had silk chiffon fabrics that would look great at dupatta (image 4) cream and black patterned fabric. They even had genuine leather pieces and special patterned artificial leather that I’ve seen sleeves of cardigans and jackets.

I felt like a big kid in a candy shop. Next time your in London and you have sometime to spare or passing through you should experience the fantastic fabric on offer.

I’ll be back in there next week, l want that silk fabric in image 4 - if they still have it that is!

Hi, I hope you're enjoying the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses. www.sarakdigital.com