When you think of Asian fashion you think of saris, bridal wear and traditional indian fashion, however what about the sportswear lover and ladies who want that Asian inspired Adidas and Nike style? Well Huemn, India Nikie are the designer label to buy. They don’t just create sportswear looks but practical Asian dresses and saris you can wear with your running shoes.
Huemn seamlessly transform the looks, which we do in Britain every so often we are in our Nikies, then sari and another day in a elegant dress. We transform our looks and Huemn have encompassed all our different sides to our personalities.
l enjoyed looking at Huemn’s 2014 collection as they added that sportswear inspired collection that is much needed in Asian fashion. And thanks to Lakme Fashion Week l had the chance to ask some questions l was itching to ask the inspiration designer duo at Huemn.
What is International Asian fashion missing?
'At Huemn we always say; this is the best time in fashion to be unafraid and experiment. And we need to embrace body shapes'.
What is your favourite Asian inspired casual/smart outfit - Men & Womenswear?
'We would recommend sari-trousers, tunics with interesting seam play, shorter pyjama lengths, easy breezy silk sweatshirts!'
What would you suggest a short woman for her daily wardrobe?
'Opt for comfy sneakers with a built in wedge heel.'
Great advice from the duo! It’s exactly the type of advice we need in the British Asian fashion industry.
They will be showcasing at Lakme Fashion week, watch out for their new collection - www.facebook.com/HUEMN.
Thanks Huemn X
Hi, I hope you're enjoying the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses. www.sarakdigital.com