British Asian Fashion News (#BAF News) for this July includes the Eid fashion, review of July’s Asian fashion events and more about how two social media influencers created astonishing buzz with a DKNY fashion campaign.
DKNY Ramadan collection
All the modest fashion fanatics and bloggers around the world were buzzing on social media about the DKNY Ramadan collection officially known as DKNY’s Capsulate Collection. The global American brand launched a collection in the Middle East specifically for Muslim women who want to look fashionable yet be modest. Perfect timing considering the growing market for Islamic wear. What made it extra special was we rarely see Islamic fashion on what became a global platform when it was only Middle Eastern focused. This was mainly due to the collection being styled by the two Middle Eastern and social media influencers. The images and collection excitement grew like wild fire and soon DKNY reaped the rewards, reports showed a 33% increase to sales in the Middle East. Read the blog here >
London School of Styling Event
I attended London School of Styling with Ex-Elle Fashion Editor Bonnie Rakhit and British Fashion Stylist Carly Brook who has worked on projects for Karl Lagerfeld, Britain’s Next Top Model, Italian and French Vogue.
The workshop gave people a fantastic insight into the fashion industry and what is actually takes to be successful in a highly competitive industry. I wanted to gain knowledge in the industry to help people in fashion and meet the hosts who were very helpful and told us their career journey and secrets.
It was perfect for students and individuals who want to change their route and look into going into fashion. Especially hearing it from the experts within the British fashion industry.
To book a space on the next workshop or more information can be found on the London School of Styling website.
Eid Shopping Events
We were all out in full swing with our late Eid shopping; I visited Southall during Chaand Raat and it was heaving with serious shoppers with no room to move, let alone breath. Although it was great to see the Eid buzz and get my last minutes accessories, jewellery and mendi.
Birmingham city centre held a late night shopping event where House of Fraser will be teaming up with Asian Bride Magazine to hold in store beauty demonstrations throughout the evening by make-up artist Ruhena Begum. Selfridges launched a special Shisha lounge in store. Where as, Boots hosted to a photo shoot with Asian Bride magazine. Where individuals could get their picture on the cover of the magazine to tag on social media. And Harvey Nichols’ had complimentary Henna artist and Asian DJ to get shoppers in the mood for Eid.
Imani Studio were in town; they came over all the way from Manchester to offer their Eid collections to us even before they hit their website. I popped by to Hilton Hotel on Edgware Road where they were exclusively showing us their collection. Read the blog here >
Raishma Couture opened up a pop-up shop in Shoredtich for one week only. All her collection was out another exclusive where l not only took a look at the Eid Collection but Spring/Summer casual and party wear. Read the blog here >
Hi, I hope you're enjoying the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses. www.sarakdigital.com